“How do you measure success?”

It’s the question you get from your hiring candidates, from your peers, from your boss, from the people you serve, from the finance department, and probably even your family. It may be the most frequent question of the many you field each week.

For a lot of professionals I know in the developer evangelism game, the question raises a lot of apprehension. For some, measurement feels tied to their value inside their company. For others, measurement is how they secure future resources to continue to serve developers well. And for everyone, it is a needed source of intelligence to improve the craft and deliver better work.