“Rob, I need you to read this.”

Back what feels like a lifetime ago, I was getting my first promotion at my first startup. Spiky haired, snot nosed and more than a little self-important, I felt like I needed another pop business psych book like I needed a longer wallet chain and wider pant legs. My boss could read the reaction if I tried to hide it, which of course I did not.

“Really, Rob.” he paused with exasperated emphasis. “I need you to serve a lot more than you need to lead.”

“Alright, Dave. I get it.” …