Measurement Step Zero

“How do you measure success?”

It’s the question you get from your hiring candidates, from your peers, from your boss, from the people you serve, from the finance department, and probably even your family. It may be the most frequent question of the many you field each week.

For a lot of professionals I know in the developer evangelism game, the question raises a lot of apprehension. For some, measurement feels tied to their value inside their company. For others, measurement is how they secure future resources to continue to serve developers well. And for everyone, it is a needed source of intelligence to improve the craft and deliver better work.

Budgeting for Developer Evangelism

I grabbed coffee last year with an unusually blunt founder working on his first startup. He cut to the chase faster than most of the folks I talk to exploring developer relations for the first time.

“I have no idea what makes sense for spending on this stuff, Rob,” he admitted. “I’ve talked to ten different people running devrel programs today. Eight were not on the hook for a real number, one had a number so high I think he was lying and the other had a number so low I don’t think the company is serious about it.”

“How much should I be spending on this?”